Module Details:
This 4 session long E-Learning Program has the following objectives:
- To provide an overview about Social Media Marketing
- How to effectively create content for social media for school
- Understand how Social media marketing content calendars can be made
The modules covered in this program are:
1. Fundamentals of Digital Marketing & Digital buyer journey
- How Digital marketing landscape has changed
- How India is the epicentre for Digital marketing
- Overview of different Social Media channel
2. Drive Business Growth using Social Media Marketing
- How schools/colleges in India are leveraging Social Media Platform
- Dejargoning the most common industry jargons for Social Media
- Understanding nuances of Social media
- How Marketers use Social media to target users as per the industry and generate ROI
- What kind of content works on different social media platform?
- Case studies on How brands from different industry have been using Social media
3. Facebook Marketing
- How to brands make use of Facebook & What are the paid mediums on Facebook
- Page vs Profile vs Groups
- How does monetization work on Facebook
- How to plan media for Facebook
- How to boost content on Facebook
4. Instagram Marketing
- How to brands make use of Instagram & What are the paid mediums on Instagram
- Why Instagram is popular among B2C brands
- How to leverage Hashtags on Instagram
- How do instagrammers monetize content on platform
- Introduction to Instagram for business
- How to plan content for Instagram
5. LinkedIn Marketing
- How to build a personal brand on LinkedIn
- How does LinkedIn pages work
- Ad inventory available on LinkedIn
- Running campaigns on Linkedin
6. Overview on Influencer Marketing industry in India
- Trends in Influencer Marketing
- Why is Influencer Marketing big in India?
- How does collaboration work in Influencer Marketing Industry
- How to build a personal brand using Influencers
- Types of Influencers
- How to choose a right influencer for a brand
- Case studies on how influencers have built brands in India and abroad
At the end of the program, participants will have the following key takeaways:
- Participants will study the theories and concepts of social media marketing
- Participants will be exposed to some of the best marketing campaigns from India and abroad
- Participants will learn how to grow organically
- They will learn tools to make graphics and media
- Participants will be able to increase business presence on platform and understand how do we promote the firm