Workshops


  • Date
    Session 1 - Saturday, 27th June 2020
    Session 2 - Sunday, 28th June 2020
    Session 3 - Saturday, 04th July 2020
    Session 4 - Sunday,05th July 2020
  • Timing
    3:00 pm to 4:30 pm IST
  • Location
    Online
  • Meant for:
    Teachers, Administrative Staff, Marketing Executives
  • Module Details:

    This 4 session long E-Learning Program has the following objectives:

    • To provide an overview about Social Media Marketing
    • How to effectively create content for social media for school
    • Understand how Social media marketing content calendars can be made

    The modules covered in this program are:
    1. Fundamentals of Digital Marketing & Digital buyer journey
    • How Digital marketing landscape has changed
    • How India is the epicentre for Digital marketing
    • Overview of different Social Media channel

    2. Drive Business Growth using Social Media Marketing
    • How schools/colleges in India are leveraging Social Media Platform
    • Dejargoning the most common industry jargons for Social Media
    • Understanding nuances of Social media
    • How Marketers use Social media to target users as per the industry and generate ROI
    • What kind of content works on different social media platform?
    • Case studies on How brands from different industry have been using Social media

    3. Facebook Marketing
    • How to brands make use of Facebook & What are the paid mediums on Facebook
    • Page vs Profile vs Groups
    • How does monetization work on Facebook
    • How to plan media for Facebook
    • How to boost content on Facebook

    4. Instagram Marketing
    • How to brands make use of Instagram & What are the paid mediums on Instagram
    • Why Instagram is popular among B2C brands
    • How to leverage Hashtags on Instagram
    • How do instagrammers monetize content on platform
    • Introduction to Instagram for business
    • How to plan content for Instagram

    5. LinkedIn Marketing
    • How to build a personal brand on LinkedIn
    • How does LinkedIn pages work
    • Ad inventory available on LinkedIn
    • Running campaigns on Linkedin

    6. Overview on Influencer Marketing industry in India
    • Trends in Influencer Marketing
    • Why is Influencer Marketing big in India?
    • How does collaboration work in Influencer Marketing Industry
    • How to build a personal brand using Influencers
    • Types of Influencers
    • How to choose a right influencer for a brand
    • Case studies on how influencers have built brands in India and abroad

    At the end of the program, participants will have the following key takeaways:
    • Participants will study the theories and concepts of social media marketing
    • Participants will be exposed to some of the best marketing campaigns from India and abroad
    • Participants will learn how to grow organically
    • They will learn tools to make graphics and media
    • Participants will be able to increase business presence on platform and understand how do we promote the firm
  • Facilitator
    Mr. Hitesh Motwani