Workshops

This 4 session long E-Learning Program has the following objectives:

• To provide an overview about Social Media Marketing
• How to effectively create content for social media for school
• Understand how Social media marketing content calendars can be made

The modules covered in this program are:
1. Fundamentals of Digital Marketing & Digital buyer journey

• How Digital marketing landscape has changed
• How India is the epicentre for Digital marketing
• Overview of different Social Media channel

2. Drive Business Growth using Social Media Marketing

• How schools/colleges in India are leveraging Social Media Platform
• Dejargoning the most common industry jargons for Social Media
• Understanding nuances of Social media
• How Marketers use Social media to target users as per the industry and generate ROI
• What kind of content works on different social media platform?
• Case studies on How brands from different industry have been using Social media

3. Facebook Marketing

• How to brands make use of Facebook & What are the paid mediums on Facebook
• Page vs Profile vs Groups
• How does monetization work on Facebook
• How to plan media for Facebook
• How to boost content on Facebook

4. Instagram Marketing

• How to brands make use of Instagram & What are the paid mediums on Instagram
• Why Instagram is popular among B2C brands
• How to leverage Hashtags on Instagram
• How do instagrammers monetize content on platform
• Introduction to Instagram for business
• How to plan content for Instagram

5. LinkedIn Marketing

• How to build a personal brand on LinkedIn
• How does LinkedIn pages work
• Ad inventory available on LinkedIn
• Running campaigns on Linkedin

6. Overview on Influencer Marketing industry in India

• Trends in Influencer Marketing
• Why is Influencer Marketing big in India?
• How does collaboration work in Influencer Marketing Industry
• How to build a personal brand using Influencers
• Types of Influencers
• How to choose a right influencer for a brand
• Case studies on how influencers have built brands in India and abroad

At the end of the program, participants will have the following key takeaways:

• Participants will study the theories and concepts of social media marketing
• Participants will be exposed to some of the best marketing campaigns from India and abroad
• Participants will learn how to grow organically
• They will learn tools to make graphics and media
• Participants will be able to increase business presence on platform and understand how do we promote the firm