Workshops


  • Date
    Session 1: Thursday, 13th August 2020
    Session 2: Saturday, 15th August 2020
    Session 3: Thursday, 20th August 2020
  • Timing
    5:00 pm to 7:00 pm IST
  • Location
    Online
  • Meant for:
    Teachers, Administrative Staff, Marketing Executives
  • Module Details:

    This 3 session long E-Learning Program has the following objectives:

    • To provide an overview about Social Media Marketing
    • How to effectively create content for social media for school
    • Understand how Social media marketing content calendars can be made
    The modules covered in this program are:
    1. Fundamentals of Digital Marketing & Digital buyer journey
      • How Digital marketing landscape has changed
      • How India is the epicentre for Digital marketing
      • Overview of different Social Media channel
    2. Drive Business Growth using Social Media Marketing
      • How schools/colleges in India are leveraging Social Media Platform
      • Dejargoning the most common industry jargons for Social Media
      • Understanding nuances of Social media
      • How Marketers use Social media to target users as per the industry and generate ROI
      • What kind of content works on different social media platform?
      • Case studies on How brands from different industry have been using Social media
    3. Facebook Marketing
      • How to brands make use of Facebook & What are the paid mediums on Facebook
      • Page vs Profile vs Groups
      • How does monetization work on Facebook
      • How to plan media for Facebook
      • How to boost content on Facebook
    4. Instagram Marketing
      • How to brands make use of Instagram & What are the paid mediums on Instagram
      • Why Instagram is popular among B2C brands
      • How to leverage Hashtags on Instagram
      • How do instagrammers monetize content on platform
      • Introduction to Instagram for business
      • How to plan content for Instagram
    5. LinkedIn Marketing
      • How to build a personal brand on LinkedIn
      • How does LinkedIn pages work
      • Ad inventory available on LinkedIn
      • Running campaigns on Linkedin
    6. Overview on Influencer Marketing industry in India
      • Trends in Influencer Marketing
      • Why is Influencer Marketing big in India?
      • How does collaboration work in Influencer Marketing Industry
      • How to build a personal brand using Influencers
      • Types of Influencers
      • How to choose a right influencer for a brand
      • Case studies on how influencers have built brands in India and abroad
    At the end of the program, participants will have the following key takeaways:
    • Participants will study the theories and concepts of social media marketing
    • Participants will be exposed to some of the best marketing campaigns from India and abroad
    • Participants will learn how to grow organically
    • They will learn tools to make graphics and media
    • Participants will beable to increase business presence on platform and understand how do we promote the firm
  • Facilitator
    Mr. Hitesh Motwani
  • Fees
    Rs. 2,000 (Inclusive of 18% GST)
    Participants will receive a Certificate on completion of the course and evaluation.